I handlettered elements of the HER brand and paired those flowing lines with modern shapes, for a contrast between the tensions of healing, hope, and purpose.
A sycamore leaf as a sign of refuge.
The symbol represents the leaf of a sycamore tree found in ancient Middle East, where these huge trees provided shelter for weary travelers who would take refuge in their trunks. They were admired with great care, much like the women served by the HER Refuge.
"I'm so in love with the new branding!"
- Britney Higgs, Co-Founder