3 Easy Ways To Make Your Blog Posts Work HARD For You
One of the most important things a business owner has to decide is how they’re best going to use their blog. People blog for a lot of different reasons, but as a business owner there are really only three or four. Remember, your business is your business and your blog is an accessory of your business. Your business isn’t your blog (which is different than being a blogger).
HERE ARE 4 REASONS A BUSINESS OWNER SHOULD HAVE A BLOG
To share your story and connect with your audience.
To establish yourself as an authority in your industry.
To build your email list.
To sell something.
But, the content you create on your blog doesn’t end when you hit publish. It can continue to work hard for you long after you’ve written it!
USE YOUR BLOG POSTS TO MINE FOR SOCIAL MEDIA QUOTES
Just about any blog post you write can be used to find quotes for your social media. This extends beyond the first time you promote it on your socials too. You’re writing already, so why not use what you’ve already created to help fill your content calendar on social media?
Remember that epic post you wrote about your passion for your work? I’ll bet that puppy is FULL of gems for social media. Not only can you use it to create quotes for Instagram, use it to create conversation on Twitter and Facebook too.
USE AFFILIATE LINKS WITHIN YOUR BLOG POSTS
You can become an affiliate of just about any shop or store you love. The easiest way to do this is to talk about the products you love or use on your blog.
For example: If you are a hand letterer and love a specific marker and type of pen, use an Amazon affiliate link on your blog when you reference those items. Or even better, you can create a custom ad in Amazon and place that ad code within your blog posts.
Affiliate links are a gold mine on the following types of posts:
Tutorials and how to.
Day in the life.
Books that inspire me.
You can use an affiliate link in just about any post. A well placed affiliate link can generate a great passive income. On my hyper-local blog, I have a blog post about stocking stuffers that goes viral every year and within that post I have a few affiliate links. Each holiday season, I can count on about $500.00 of extra income that I didn’t have to hustle to earn.
USE YOUR BLOG POSTS AS INSPIRATION FOR OTHER MEDIA
If getting on a podcast or going on television is part of your visibility strategy, you can use your blog posts as a jumping off point. Remember that post stocking stuffer post?
When it started to go viral, I contacted my local news channel’s lifestyle show and pitched a segment. I sent them the link to my blog post and told them why I thought they should have me on as a guest. I was timely (it was the holidays) and relevant to their audience. It had been repinned on Pinterest 22,000 times, which made me an expert (something else I made sure to let the producer know).
The producer called within 2 hours of receiving my pitch to book me on their show as a guest. Since then, I’ve been on 20+ times to speak about other parenting topics. I can’t even begin to count the press exposure this has given me, their show reaches thousands of local viewers everyday.
This same method works for podcasts. The trick is to find the right podcast and to pitch a topic that solves a problem or brings an immense value to their listeners. When you pitch a podcast, the how to do something isn’t as important as the story. Think about a journey you can bring the listener on.
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NJ Rongner describers herself as an Internetter. She got her start as parenting blogger at A Cookie Before Dinner, where she writes about chasing the sweet side of parenting in Western Massachusetts. In addition to blogging, NJ works as a digital strategist and loves to write copy for small businesses. She's a bonafide jack of all trades and has extensive knowledge in the nuts and bolts of blogging, social media, and content creation and strategy. You can find her at Willow & Anchor, a heart centered digital marketing agency, where she helps entrepreneurs tell their story authentically online. When she isn't busy taking the internet by storm or chasing her children, she can be found drinking the entire pot of coffee, watching Gilmore Girls, or scrolling through Instagram. Speaking of which she'd love to connect with you there @NJ.Rongner