Lilah Higgins
Design and Illustration for brands, organizations, and people with a mission.


Here you’ll find collaborations, shownotes from my podcast episodes, resources, and youtube videos!

5 Ways To Make Your Instagram More Visually Cohesive

We are complimented all the time on our Instagram feed! It's a blast for us to build a beautiful story through Instagram & we want to you to embrace your story as well. Here are our top 5 tips for building a cohesive, aesthetically pleasing Instagram feed!

Plan Your Feed

If you want your Instagram to stand out among the millions of users, you have to put some effort into what you're posting. Think of your feed as a whole, like a scrapbook with pages that tell a story. When posting, look at the photos that are already posted that will touch the post you're working on. Does it compliment the photos around it or does it clash? An easy way to do this is to use an app like VSCOcam to build a faux feed & organize photos surrounding it. You can also make a folder on your phone's photo app, which is especially nice if you're planning for more than one feed.

Wait for Good Lighting

They say you really don't need a "fancy" camera to have a beautifully aesthetic Instagram and it's true! But phone cameras are still limited in their ability to bring in the right light. Using morning/dusk, or overcast lighting is a must. Our favorite times to shoot are during morning naps while the sun is hidden behind clouds.

Use One Filter + then edit

For all of our photos, we use A6 in VSCOcam. Because of the diversity of what we post, it helps keep things looking cohesive & makes editing a breeze! Once we tap the A6 filter, we then adjust lighting, contrast, and sometimes tint & temperature until it fits in with the previous photos.

Play with Progression

One of our favorite feeds, @marriedandbright does this beautifully. Her feed is colorful, like so many profiles, but she progresses through the colors every 6-8 shots or so. This type of progression works in a lot of different patterns. For example, we mostly post light photos with lots of white space, but every dozen photos or so, we post a photo of our work on natural wood. This is spaced out as it is on purpose. We like to pop of natural wood among so much white space. By doing this, we're creating a flow & a visual consistency with our brand, even it though it's really different from what we usually post.

Post What You Find Beautiful

One of the biggest downfalls of Instagram is the desire to post what people will like. DON'T DO THIS. These days, people can smell a forsaken identity a mile away. We know when someone isn't being themselves, because it comes off as half-assed. It doesn't feel real, it doesn't feel tangible. Don't post just to get likes. Make your Instagram feed for you. You know what's beautiful, explore that in you and people will see that your posting comes from the best parts of a beautifully cohesive, lovely life. Everyone wants in on that!

What tips do you have for keeping your feed cohesive? Share your thoughts in the comments below & let us know if this was helpful to you!

Ready to start branding cohesively across platforms? Start with your colors.