Lilah Higgins
Design and Illustration for brands, organizations, and people with a mission.


Here you’ll find collaborations, shownotes from my podcast episodes, resources, and youtube videos!


We are stoked to introduce Jayson Moyer of Lodge Coffee Roasters as this week's #waketomakefeature!

Q: Hi Jayson! Welcome! Tell us about yourself.

A: I am Jayson Moyer, I am the owner and Roastmaster of Lodge Coffee Roasters. I started roasting out of pure necessity and my DIY lifestyle.

I recently moved back to my small home town, Baraboo, Wisconsin, after living and traveling the world after many, many years.
I needed to recharge my internal battery and wanted to help with my aging grandparents. There was no good local coffee and I had acquired a taste and pallet for awesome coffee. I decided that it cannot be that difficult and started on my stove top. I started buying 1lbs bags to roast for myself. A friend tried it and was impressed. I started giving it to my friends and the word started spreading. I decided to build a larger roaster, everything is analog no computers or programs. A pure sensory experience. I am now about expand and bring on another roaster.

Q: Sounds awesome! What keeps you going on days you're unmotivated?

A: I love the immediate response I get from my customers all over the country. They invite my coffee into their home to become a part of their morning or daily ritual. It is a very rewarding process and experience to create something with your hands that people enjoy and makes the start of the day awesome.

Q: What would you say is the hardest part of being a maker?

A: The most challenging part of the business was originally getting the word out there, getting into the local community.  That’s when you have to really commit and believe. Keeping up with the new social media platforms is a job within itself.

Q: That's so true! Speaking of, how can our readers get in touch with you and buy your coffee?

People can check out the site at // IG @lodge_coffee_roasters // FB Lodge coffee roaster // periscope @lodgecoffeeroasters

A newsletter and blog will be released shortly to alert everyone of the new limited roast that will be coming out and how to get on to the waiting list.

Q: We will definitely be signing up for that! Lastly, what would you say to our readers who are thinking about starting their own business?

A: The most important thing is passion. YOU have to have passion, you have to believe. I just learned a valuable lesson recently, once you commit and believe 100% and jump with both feet, the opportunities will open up to you.

Special thanks to Jayson for being our feature and taking the time to encourage and share with our readers. We sure love coffee and appreciate the work he puts into every delicious batch!

Go grab yours today!

photos by Kyla Herbes.