5 THINGS YOU NEED TO LAUNCH AN ONLINE BRAND IN 7 DAYS.
Branding can feel really daunting if you don't know where to start, and honestly, it's often the furthest thing from your mind when wanting to pursue small business. But taking just a few steps in the right direction will do wonders in giving you the clarity you need to put your work out into the world in a professional and concise way.
We all want to be successful, but that can mean so many things for each of us. These steps are simple, yet crucial in finding the reach and success you need in your small business.
Day 1: Thorough Observation
Before you can take any steps to building an effective brand, you need to know yourself. You need to know what you can offer and what your strengths are, conversely, you need to know what your weaknesses are and what you definitely DON'T WANT to offer.
This can mean that you only paint florals, or you never use wool yarn, or you only work with mothers. This can mean you only make bold logos, or you coach only local clients. Whatever these things are for you, know them inside and out.
You also need to observe your clients. Learn about what drives them and where they struggle. Find out their style, their price range, and the easiest way to for them to communicate with you.
When you know these things, you can easily shape your business into a fun-for-you and useful-for-them mix.
Days 2-4: Bold Logo Design
Your people need to recognize you at-a-glance and they need to become familiar with your logo and everything it represents. This can be done through learning what your ideal client is drawn to and appealing to their senses.
They need to identify and resonate with your work and appreciate the art that you bring to the world. A bold, effective logo design compels people and makes them feel a part of something bigger than themselves. Give them that space with a professional, intriguing design.
This starts with basic shapes and develops into design that represents everything you brand stands for.
Day 5: Compelling Colors
You need to have clarity when it comes to what you're putting out into the world. The best way to keep consistent is to have a color theme throughout your platforms. Whether it be your website, your social networks, or your print media, your colors are the ties that bind your space online. Make sure they speak to the emotions that you are trying to call out of your clients and customers.
Day 6: Undeniable Fonts
A part of your people spotting you from a mile away is rooted in your type. Your words say a lot before they're even read and that is done through consistent and professional font choices.
Make sure you choose fonts that are professional but also fit with your brand.
Remember, the best design is the kind that isn't noticed, but fully connects people to you.
Day 7: Captivated Community
One of the best ways that we build community is through our Facebook Group, Wake To Make Tribe, where we share daily prompts & encourage makers.
You can start a community too! Be it on Facebook, or Instagram, or through an email list builder like ConvertKit, make it your goal to create a safe and inspiring space for your clients to reach you and learn from you. You have value to add to the world, so make it easy for your people to access you.
All of these things contribute to a brand that will get noticed and evoke the correct connections in your people.