Lilah Higgins
Design and Illustration for brands, organizations, and people with a mission.


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The new tagline for my course It's Not Brand Surgery is "The Uncomplicated Way To Craft a Brand That Gets You Noticed Online."

There are a lot of things that go into branding, yes. There's color schemes and dream boards and logo drafts and social media implementation and brand words and etc etc etc.

Still, it can be overwhelming, even if you have your branding established, to sit down and compose a post online that actually feeds into your main purpose of sharing your work and bringing in income.

So what must we do to make branding uncomplicated?

It means starting at the beginning, the very threads of who you are and what you want to see accomplished and sewing everything back together into a perfectly weaved masterpiece.

This is when each post you craft, each photo you take, each graphic you design comes FROM a single place.

To find that "place", you have to have the following things locked down.


Knowing who you are, your skills, your failures, your strengths and your weaknesses is crucial to knowing the rest of anything. If you don't know the value inside of yourself, outside of what you create, you're not going to make it in the creative biz world. You have to know WHO you are and WHY you're making.


Also outside of what you make, you have to know WHY you're making it. And this isn't a simple answer like make money or be known. This has to be deep, because on days where everyone loves you and you're rolling in invoices, you still need a WHY that is a part from these things.


Lastly, you can't make AND monetize if you don't know who you're selling to. When you have a creative business, it comes down the collaboration of WHO you are and WHO they are and how well you work together. Some people aren't going to want to work with you, some won't be able to afford you, so you have to target the people who will want to and can.

Once you have these things established and a clear plan in place for how YOU, YOUR WHY, and YOUR PEOPLE all meet, that's where the core of your branding lives.

For example, when you go to post, you can think this way, "This is what I have to say today, this is why I'm saying it, and it's going to resonate with my people in this way."

And when you go to make a graphic you think this way, "This is the color I use, and it is fulfilling my purpose in this way, to meet my people in this way."

Branding doesn't have to be complicated, it just needs to come from a place of intention. When everything lines up under these three things, your business is going to be irresistible.

What about your branding confuses you? Are you able to line up your business under these three ideas? I've designed a course and coaching program to walk you through all of this and show you how to uncomplicate your own branding, beginning June 1st!

Lilah HigginsComment