LEAD CAMPAIGN DESIGNER & STRATEGY

Collaborated with Partner Advisory Council, Director of Channel, and Product Marketing Teams to build a strategy for launching a partner-first software platform, focused on helping Managed Service Providers gain insights and scale client services.

Identified key business needs:

• Increase product adoption via engaging promotional videos

• Led kick-off calls, managed project timeline and stakeholder expectations

• Briefed and managed video team processes to deliver high production value despite tight timelines

• Conducted competitive research on product animation styling, product display, and video marketing

Designed a repeatable content creation process:

• Created storyboarding process for stakeholder script reviews, animation cueing, and design handoff.

• Facilitated feedback loops across teams—PMK, SEs, designers, and video editors—to streamline approvals and reduce churn.

• Introduced a layered animation system that separated motion, voiceover, and UI demonstration to allow for faster edits and localization.

• Led art direction for fully animated video content, ensuring consistency with brand design while pushing creative boundaries

4 weeks from ideation to full list of deliverables

Reduced total GTM time by ~40% by standardizing the review/creation process and aligning goals early on with stakeholders

Increased engagement and repurposability:

• Resulted in 15+ derivative assets across regions including brochures, tri-folds, booth design, and digital ads

• Saw the platform launch in lights at Times Square NASDAQ announcement event

• Channel team reported confidence and a strong feeling of pride in launch success

Animation Process Design: Built a scalable, reuseable product feature animation library

Cross-Functional Collaboration: Maintained stakeholder alignment from scripts to final campaign delivery

Strategic Visual Communication: Directed assets that balance tech depth with user engagement

Regional Design Support: Provided localized assets in 8+ languages, across global regions