PRODUCT MARKETING DESIGN GO-TO

Partnered with product marketing (PMK), engineers (SEs), and leadership to define a scalable format for quarterly pre-recorded product webinars.

Identified key business needs:

• Increase product adoption via engaging walkthroughs

• Maintain high production value despite tight timelines

• Support sales enablement with easily reusable content

• Conducted competitive research to benchmark visual/animation standards in B2B SaaS webinars.

Designed a repeatable content creation process:

• Created templates and workflows for stakeholder script reviews, animation cueing, and design handoff.

• Facilitated feedback loops across teams—PMK, SEs, designers, and video editors—to streamline approvals and reduce churn.

• Introduced a layered animation system that separated motion, voiceover, and UI demonstration to allow for faster edits and localization.

• Led art direction for fully animated and interactive webinar visuals, ensuring consistency with brand design while pushing creative boundaries (e.g., Copilot references, 8-bit motifs).

Reduced total production time by ~40% by standardizing the review/creation process.

Enabled quarterly release cadence with consistent visual quality and reduced designer burnout.

Increased webinar engagement and repurposability:

• Resulted in 15+ derivative assets per webinar (e.g. social clips, sales emails, blog embeds).

• Sales teams reported higher confidence in using assets with customers due to clarity and polish.

Video Process Design: Built a scalable, repeatable pipeline that blends design, video production, and animation with product marketing.

Cross-Functional Collaboration: Maintained stakeholder alignment from scripts to final video delivery.

Strategic Visual Communication: Directed assets that balance tech depth with user engagement.